We had a full house during the six sessions offered by Discover Puerto Rico at the successful PR Next Tourism Summit
The three levels of the Puerto Rico Convention Center were packed with tourism professionals and travel enthusiasts during the two days of the Puerto Rico Tourism Company's PR Next Tourism Summit. There, Discover Puerto Rico had the opportunity to contribute with six informative and educational sessions that sought to provide tools to industry members to face challenges and learn about the new trends in the visitor economy.
Read in Spanish: Talleres para Fortalecer a la Industria Turística
Projections for the last quarter of 2024
In the first of the sessions, Cecilia Rodríguez, Market Research Manager for Discover Puerto Rico, reported on the industry's economic projections for the remainder of 2024 and early 2025. Likewise, she reported on trends at an international level.
Guide for daily use of ChatGPT
If you want to take advantage of new technology, our Web Content Manager, Karinna Sostre, offered us a guide that explains the scope of this technology that is revolutionizing the industry and provides some of the best practices.
Strategies for promotions with influencers
If you want to develop a promotion with an influencer, our Senior Social Media Manager at Discover Puerto Rico, Astrid Emmanuelli, explains some of the most important considerations to remember in tourism.
Digital Integration in Creative Processes
In this session, Graphic Design Manager, Christian Ortiz, outlined a series of practical ways to integrate technology into our business operations and promotions.
Crisis Management in Hurricane Season
Discover Puerto Rico's Public Relations Director, Davelyn Tardí, reviewed with industry members how our organization responds to a storm or hurricane and how we orient ourselves towards tourists. She also provided advice on how to respond to a crisis or emergency.
How to Create a Successful Marketing Alliance
Many opportunities open when one business joins another to cooperate in its operations, marketing, or brand development. Haydil Rivera, Director of Marketing Alliances for Discover Puerto Rico, marketing or brand development. Haydil Rivera, Director of Marketing Alliances for Discover Puerto Rico, details the importance of these strategies and how we have worked on them in our organization.